Coaching Conservation (CC) is a wildlife conservation initiative designed to inspire children to care about wildlife and the challenges that wild animals face. It is based on two fundamental principles. Firstly, you cannot value something until you know something about it. And secondly, education is best delivered in an interactive and fun environment, by knowledgeable and enthusiastic mentors.

“Using sport as a medium, we strive to engender self-respect, team spirit and a sense of wellbeing in children; elements that are the foundation of a caring society. By weaving conservation and respect messages into activities and games linked to animal mentors, CC aims to build a relationship of empathy between children and animals, and develop an interest in wildlife from a young age.”

Lesley McNutt, Director of CC.

Our goal is to do more than just tell kids they should care. We actively motivate kids, inspiring them to genuinely want to make a difference for themselves.