“COACHING CONSERVATION IS A BRILLIANT IDEA!”
HRH PRINCE WILLIAM, DUKE OF CAMBRIDGE
COACHING CONSERVATION ADDRESSES THE CHALLENGE OF EDUCATING FOR SUSTAINABILITY
It might not be immediately obvious how sport and conservation are connected, but you don’t need to just take our word for it…
“Coaching Conservation is a brilliant idea! It is brilliant because it is simple. Most of us like sports, and all of us, if we just stop and think, love animals and the natural world around us. By combining the two, Coaching Conservation is teaching us to value both.”
HRH, Prince William, Maun, Botswana, 2010.
Coaching Conservation (CC) is a wildlife conservation initiative designed to inspire children to care about wildlife and the challenges that wild animals face. It is based on two fundamental principles. Firstly, you cannot value something until you know something about it. And secondly, education is best delivered in an interactive and fun environment, by knowledgeable and enthusiastic mentors.
“Using sport as a medium, we strive to engender self-respect, team spirit and a sense of wellbeing in children; elements that are the foundation of a caring society. By weaving conservation and respect messages into activities and games linked to animal mentors, CC aims to build a relationship of empathy between children and animals, and develop an interest in wildlife from a young age.”
Lesley McNutt, Director of CC.
Our goal is to do more than just tell kids they should care. We actively motivate kids, inspiring them to genuinely want to make a difference for themselves.
JOIN OUR TEAM
We are always looking for dynamic, ambitious, and talented people
to join the Coaching Conservation community.
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CORONAVIRUS SURVIVAL KIT FOR THE FAMILY
CC realized that people living in rural villages without internet access were not getting important information about Covid-19. So, we created this largely visual guide with advice on how to stay safe and fun lockdown activities for kids.
After Coaching Conservation staff helped install a water-saving Tippy Tap at Mathiba Primary School, we recently went back to conduct a post-installation survey and see what changes our nudges had created.
Copying a successful scheme in Bangladesh we used colourful slabs painted with encouraging messages leading from the school toilets to a newly constructed washing basin station to promote hand-washing behaviour…
WHAT CAN YOU DO TO HELP?
There are lots of ways you can help us make a difference